Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. Marketing dashboards should reflect businesses priorities and role in the department. Many platforms allow users to customize dashboards …
Getting enough data obviously isn’t the problem, neither is analysis. The issue comes with visualizing the data in order to make sense of it all instantly. That’s what a marketing data dashboard is designed to do. Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, …
While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …
Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points such as the product page, …
When it comes to successful leadership, attributes like vision, communication, integrity, and curiosity never go out of style. Marketing leaders must be able to build strong teams in the face of recruiting and retention challenges, keep up with the latest technologies, and driving growth. Leaders who introduce change and seek to align multiple functions or …
Every business is interested in increasing their marketing effectiveness by implementing the most effective marketing tactics and strategies. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time, social media marketing and …
Digital transformations for business operations are increasingly seen as essential to the future prosperity of companies across multiple sectors. Businesses around the world are investing their energies, time and money in growing their revenues online. Digital marketing has penetrated to the most micro levels in the economy, making even small shop owners create budgets for …
The landscape of online advertising is rapidly changing, new technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. CTV is any television that connects to the internet including Smart TVs and gaming consoles. with the ad-skipping technology improving every year, business is …
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