International cross-border shopping introduces the potential for a plenty of additional variables which may motivate or hinder an individual to cross-border shop. In addition to differential sales and use tax rates between countries, some other variables, which may affect one’s motivation to cross-border shop, include foreign currency exchange rates, duties, tariffs, and goods restrictions, availability …
Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and …
When you delve into the internet properly, it’s insane to think just how much content, and more importantly, how many different content ‘types’ are out there. Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, …
Cross-border shopping is the name given to the activity where online shoppers buy goods abroad because of lower prices & the variety of choices. The buying and selling of goods and services between businesses in neighboring countries, with the seller being in one country and the buyer in the other country. Take a glance at …
Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer. Marketing channels can be defined as the set of people, activities, and the intermediary organizations that …
Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …
Online shopping is becoming increasingly popular because of the speed and ease of use for customers. Irish businesses need to be able to offer seamless, free returns to attract and keep customers returning to their online store. The additional cost that this will drive into the business will need to be effectively managed but, if …
People have the opportunity to familiarize themselves carefully with products as well as seek out the lowest prices for the items they desire irrespective of where in the world the seller is located. Price chasers looking abroad are found above all in Germany, the Netherlands and the Nordics. Consumers in Germany and the United Kingdom …
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