Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many …
Dark social refers to nearly untraceable web traffic that comes from internet users sharing content directly and privately with each other, instead of posting or sharing it publicly. It often takes place on private messaging apps and email. This means that brands may be overlooking a huge portion of social sharing about their products. Internet …
Nowadays, social networking sites (SNS) is one of the fastest growing Internet aspects. Also, social media platforms have encouraged social interaction in a virtual environment. There is no doubt about the extensive use of social media by the millennial generation, millennials utilize social media to fulfill various intrinsic and extrinsic needs. While they use numerous …
Twitter is still one of the most active social sites on the planet, its fast-paced feed and real-time conversations make it one of the world’s favorite networking sites for both individuals and businesses. With over 1 billion registered users, Twitter has earned its place as one of the top social media giants used by individuals …
Which social networks do Millennials use the most? Who do they prefer to “follow” on these networks? According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. They’re not spending this on just one platform, as the typical Millennial Internet user having an average of …
In 2017, about 65% of American adults are using social media. There are some concerns among adults about how technology and social media may cause stress, and affect overall health and well-being. So, the indicator shows that almost half of millennials are worried about social media effects on their physical and mental health. Gen Xers …
Facebook is the most popular social media platform in the Arab world region with about 156 million users by early 2017. 34% of them hold more than one Facebook account. This gets a logical rate when it comes to closed social media accounts. Facebook ranks the top with a rate of 22.4%, followed by Twitter …
The nine large US social networks – Facebook, YouTube, Twitter, Instagram, Google+, Tumblr, Pinterest, LinkedIn, and Snapchat – used by major Interbrand 100 and Fortune 500 companies to reach their target audience. The number of people who sign in each month for each of these networks provides context into why brand interest is so high. …
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