Digital Marketing Statistics & Metrics

There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …

Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes. Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with …

Influencer marketing has recently become a hot topic in the digital marketing industry and marketers are realizing its benefits. Many marketers have started adopting influencer marketing over traditional marketing methods to promote their brands and products. Surveyed marketers reported that one of the most challenges of influencers marketing in 2018 is determining the ROI of their …

Referral marketing is a method of promoting products or services to new customers through referrals usually it is a word of mouth. Connecting with the right people isn’t just a one-and-done task, it’s a process that means speaking to ideal customers at every stage of their buying journey. B2B professionals are making large investments in many channels such as event marketing …

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. The majority of UK marketers reported that 91% of their organizations are using social media posts to achieve their content marketing goals, while case studies are ranked as the second content type that …

Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%. On another side, Asia Pacific organizations mentioned that brand building/viral marketing …

Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively. 58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented …

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content marketing efforts are a conversation building a platform to share content is important, but its ultimate purpose is to enable meaningful interaction with the audience. 45% of surveyed marketers indicated that their organizations have the tools to manage the content marketing efforts but …