Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action. 92% of North American technology marketers indicated that they ensure always that the content is fact-based and credible, while 74% mentioned that they consider how the contact impacts the overall …
Surveyed B2B marketers mentioned that the main factor of success over the last year is content creation with a rate of 78%, while the strategy is ranked as the second important factor with a rate of 72%. Then comes at next the content distribution as a factor of success over the last year with a rate …
Marketing tactics is a set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. E-mail marketing has become one of the most reliable ways to communicate with customers, 79% of surveyed B2B marketers indicated that they are using e-mail marketing and social …
There are various digital marketing tactics to execute in the digital marketing plans, surveyed marketers mentioned that there are many difficult tactics to execute in plans. The data management & marketing technologies are classified as difficult tactics with a rate of 18%, while content marketing & search engine optimization comes at next with a rate of 16%. 11% of …
The automated confirmation e-mail is ranked as the main type of e-mails that B2C marketers use with a rate of 58%, while event emails are ranked as the second B2C marketers used email type with a rate of 55%. 52% indicated that they are using the promotional emails, then comes at next the monthly newsletters emails …
The majority of the organizations are using various social media platforms as a part of their content marketing effort. Twitter is ranked as the first used social media platform that the UK marketers use for their content marketing purposes with a rate of 95%, while LinkedIn is ranked as the second used platform with a rate …
The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs. 66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content …
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%. 39% …
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