One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately as a part of their total budget. Take a glance at the …
Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base. Take a glance at the top used social media platforms by technology marketers: Linkedin is ranked as the most used platform by surveyed marketers with …
The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key. Take a glance at the benefits of using a strategic approach to manage content: Extending the …
A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …
Content performance and ROI is something that almost every content marketer cares about, basic metrics are those that deal with consumption, or how many people have viewed content depending on its format. Surveyed content marketers reported that measuring the traffic of content is ranked as the number one success metric with a rate of 50%, while the number …
Marketing automation is a solid process for lead acquisition, management and sales. Developing and optimizing this process by capturing data and creating baseline goals can effectively grow any business. Surveyed marketers mentioned that there are difficult tactics used to optimize marketing automation, the ”Personalized/dynamic content” is ranked as the most difficult tactic in optimizing the marketing …
Inbound marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. It’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Inbound marketing is ranked as the first trending topic in 2018 with a rate of 45%, …
One of the biggest advantages of content marketing is its potential return on investment ROI, measuring the return of content marketing is a challenge to the UK marketers. ”An easier way to measure the content marketing ROI” is ranked as the main reason of why UK marketers are not measuring their content marketing ROI with a …
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