Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …
Artificial Intelligence technology has opened up new markets and new opportunities for progress in many critical areas such as health, education, energy, and the environment. Artificial intelligence technologies are developing apace, with many potential benefits for economies, societies, communities, and individuals. Realizing their potential requires achieving these benefits as widely as possible, as swiftly as …
Media-driven social platforms are the most common channel for consumers to follow influencers, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Although most consumers said that they find new influencers through recommendations from social media platforms, Consumers are frequently discovering new …
Asking and answering important questions during the dashboard design process will result in optimal effectiveness. Dashboards have become a standard business tool over the last decade. Dashboards allow even the least tech-savvy users to make better business decisions. But when creating a dashboard, it’s simply not enough to list all the relevant data. After building …
Artificial Intelligence (AI) is the emulation of human intelligence process by machines be it a computer or an Internet of things devices. The process involves learning by extracting meaningful insights and patterns, predicting by using the gathered information to help devices make plausible future decisions and self-correcting the art of getting more efficient every day. …
With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …
A blockchain is in the simplest of terms a time-stamped series of an immutable record of data that is managed by a cluster of computers not owned by any single entity. Each of these blocks of data is secured and bound to each other using cryptographic principles (chain). The blockchain technology is a simple yet …
A second screen is an activity of using a computing device -regularly a mobile device-, such as a smartphone or tablet to provide an enhanced viewing experience for content on another device, such as a television. The term regularly refers to the use of such devices to provide interactive features during broadcast content, such as …
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