Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …
A consortium is an association of two or more individuals, companies, organizations or governments or any combination of these entities with the objective of participating in a common activity or pooling their resources for achieving a common goal. While consortiums tend to share resources, they act independently when it comes to day-to-day operations. Every entity …
It’s not that difficult to argue that marketing in the future will make increasing use of artificial intelligence. Even today, the components of an AI-based approach are largely in place. Contemporary marketing is increasingly quantitative, targeted, and tied to business outcomes. Ads and promotions are increasingly customized to individual consumers in real time. Companies employ …
The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the …
Mobile phones are one of the most preferred digital devices in constituting a large part of our daily lives, in particular, using mobile phones with technical innovations has become more common for this group named as generation Z. Creating a new and different social environment with sharing private life on social websites like Facebook, Twitter, …
Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …
In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …
Trust has long been considered as an important factor that influences people’s relationship with the channels of news and general information. However, the increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news and information, may have changed …
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