Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent public relations piece of content. If that’s all content marketing is for a B2B organization, they’d be better off investing that time into some other marketing channel. Effective B2B content marketing operates off …
Marketers from a wide range of industries leverage webinars for everything from internal training to lead generation, despite the fact that webinars are frequently used for marketing and sales purposes. It is thus not strange to hear, that best practices concerning the use of webinars for marketing and sales are unknown to many professionals in …
Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many …
Brand loyalty is one of the key factors critical for managers so that they can improve their customers’ retention that will, in turn, have a favorable impact on the profit margin. A consumer is considered brand loyal whenever he/she perceives that a brand is offering him the right product features and the desired level of …
Dark social refers to nearly untraceable web traffic that comes from internet users sharing content directly and privately with each other, instead of posting or sharing it publicly. It often takes place on private messaging apps and email. This means that brands may be overlooking a huge portion of social sharing about their products. Internet …
Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …
Communications are an integral part of the organizational process as the flow of communication up to and down the organizational hierarchy has its effects on efficiency, decision- making and morale of organizations. Communication strategies are common in the business world, where they are used as part of a business plan, detailing how to communicate with …
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