Digital Marketing Statistics & Metrics

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. The data-driven approach means that there is a strategic decision based on data analysis and interpretation. A data-driven approach enables companies to examine and organize their data with …

A content management strategy is a structured plan to create, publish, and govern the organization’s content and data. Those strategies are critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living. This digital content strategy is much like any business plan, it is a goal-orientated process that assists …

Digital and content marketing have taken manufacturing companies to another level, content is a powerful tool of attracting manufacturing leads then converting them into customers. Without tracking the right metrics and testing a variety of channels, manufacturing marketers may be leaving leads on the table. Usage of content marketing technologies can support manufacturing marketers in …

Business has an online presence, content marketing is a part of any online marketing strategies but creating content which resonates to the targeted audience can reach as many people as possible, Content marketing has been a challenge for many marketers for years. While the challenge has typically been how to generate more content the issue …

The multi-channel distribution of content competency involves putting in place systems, managers and processes for coordinating, delivering, and tracking content across a wide variety of digital sales, marketing, and media touch points to improve market coverage, drive sales, and enhance the customer experience. Multi-channel distribution of marketing content is the key that improves the customer …

Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing strategies plan will describe how marketers will implement their strategies, and defines the channels and tools and tactics that will be used. It should define the goal to be achieved …

B2B marketing is getting more competitive daily because of that, established channels and tactics have become less effective, leading marketers operating in the space to look for new ways to reach their audiences effectively. The aim of profiling, segmenting and targeting is to make sales and marketing more effective and efficient. This can be achieved by …

Content types are the popular trend that never dies of the internet, offering marketers infinite options and ways to promote their brands or engage with the targeted audience they can even hit new target markets and provide value to customers. There are many types of content out there to keep marketers messages fresh and keeps …