Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US. Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.
The majority of survey respondents assumed that they invest in 3 or more of the research methodologies. Usability testing ranks the top of methodology that companies invest in with a rate of 79%, followed by surveys with a rate of 65%, then interviews rank the third with a rate of 59%.
Two-thirds of Internet users in Egypt, KSA & UAE were asked to think of brands of online or mobile video platforms for renting or downloading or streaming TV shows and movies were unable to think of any brand. The third which was able to cite a brand have mentioned that YouTube (73%), Shahid (65%) and Google …
16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first.
The majority of the user research is conducting during the design or prototyping phase (76%) and also before beginning any design or development (72%) because that helps UX designers to refine their concepts quickly before investing in the development. In addition, companies did more frequent competitive research to understand customer expectations & benchmarking to measure …
Most of US consumers are more likely to watch movies or TV content on mobile, with 58% who watch these contents on smartphones. Netflix -wide catalog of content- ranked at the top of most preferred platforms among US viewers, followed by Amazon Prime Video with only a rate of 14%, then the YouTube (9%).
Ad blocking seems to be a phenomenon as in December 2016 there were over 600 million devices running ad-block software globally. In the US, 58% of ad-blocker users are males compared to 42% of females who have used the ad-blocker in the last month. The majority of them are aged between 25-34 years old.
For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively. People don’t prefer storing their credit card/billing information on their apps and …
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