Digital Marketing Statistics & Metrics

Companies were utilizing a customized message based on the profile data and other attributes on customers collected from third-party list providers. But the rapid growth of social and newer digital channels has created an opportunity to collect even more pertinent customer data, thereby helping companies provide personalized outreach. Companies are paying more attention to customer …

Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty, marketing objectives are the goals set by a business for when promoting its products or services to potential consumers that should be achieved within a given time frame. Take a glance …

Nurture is the same as the behaviorally based emails, while lead nurturing is a series of emails that get sent based on the behavior of the lead. A lead nurturing campaign is where marketers are using the data gathered from the user’s behavior to deliver timed and targeted information that will help guide the prospect through the buying process. Before …

Marketing technologies are technologies that marketers leverage to conduct and improve their marketing activities, marketing technologies are to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending. Digital marketing technologies are available in its many forms to support marketers to work faster & easier with more accuracy. Take a glance at the most deployed marketing technologies …

Social media is an important effective way for businesses of all sizes to reach prospects and customers, targeted audience are already interacting with brands through social media, and if businesses are not speaking directly to their audience through the various social media platforms, they are missing out, a great marketing on social media that can …

Account-based marketing is a strategic approach to marketing that focuses on a set of clearly defined targeted accounts. These targeted accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of these accounts. ABM …

Creating a useful content that provides value for the targeted audience, can work to engage these leads and help build awareness for brands. Brand awareness is one of the most important benefits of content marketing.  Content marketing helps to improve conversions because it allows marketers to connect with and educate their leads and customers. Not only are working to …

B2B companies need to use social networking platforms to understand their potential customers. This can help them target the right people at right time. Each social media platform is very different and serves different purposes. Social media networks provide professionals with an opportunity to connect with other professionals in their industry to learn, engage, share knowledge …