Managing content and digital assets is a primary concern for organizations going through a digital transformation. Effective content management nowadays is central to businesses strategies. The digital content is everywhere. The smart content management strategy is absolutely necessary for all organizations, small or big, not only to manage the huge volume of your data efficiently …
The social media manager will administer the company’s social media marketing and advertising the social media manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he engages with customers on a daily basis with the ultimate goal of conversions. The …
The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …
The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …
The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization. The customer …
The content strategy is the analysis, creation, publication, and maintenance of useful, appropriate, and current content, developed to meet one or more established goals. While the word “content” is often used today to refer to information developed specifically for a website, it really can apply to any text and supporting graphics created for distribution across …
Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …
Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. These are just a few of the many ways in which you could qualify someone as a …
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