Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …
Programmatic advertising is supporting B2B marketers in creating better campaigns that reach their target audience more effectively. Programmatic advertising is when companies automate the buying and selling process of ad inventory. The process uses artificial intelligence and real-time bidding for programmatic platforms like mobile, display, video, television and social channel access. These artificial intelligence technologies …
Marketers who work in the B2B industry are facing a lot of competitions. The best way to outpace this competition is by staying on top of the latest trends and the most used marketing solutions that proved their effectiveness. Finding new ways that foster relationships through social media & email marketing are currently hot topics in the B2B marketing …
B2C content marketers are focusing on the audience more than their brands. You will find out that the created content is designed to attract and retain an audience more than broadcasting information about brand products or services. Social media has become a major content sharing platform as individuals are more likely to engage with content and share …
Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …
Online merchants care about the new customers that they bring in. The strategies used to gain new customers are numerous, each depending on the product, company culture, and personalities in play at a specific merchant. There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all …
Lead nurturing is one of the most important marketing strategies because it helps in converting the inbound traffic into real sales. Basically, lead nurturing is supposed to guide potential customers through the sales process while developing strong relationships at the same time. Implementing and maintaining great relationships are the keys of buyers. Lead nurturing supports marketers to be present on the channels …
Return on investment is one of the most important metrics for determining the success of a campaign or program. Excellent ROI means that for every dollar that business put it in order to invest in marketing, the business gets more than a dollar back. By focusing on ROI, it can support companies to move away from …
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