Instagram is a very popular social media platform, in 2018 it reached one billion users monthly. It became more popular than Linkedin and Twitter. For marketing professionals, influencers, business owners, and even individuals, using hashtags is very important, but the question is Does using hashtags increase engagement? Keep reading to find the answer in the …
80% of surveyed social data analysis professionals agree that social data provides unique insights that cannot be obtained from other data or research sources. Before delving deeper into the use cases of social media intelligence we need to know first what is it? What is Social Media Intelligence? Social media intelligence is the concept of …
Recently in 2019, GlobalWeblndex released its outstanding study that profiling Millennials characteristics and examining their digital attitudes and digital behaviors. The full study is available for free to download, but here are some of the key findings related to millennials social media usage and their top social media platforms and what they mean for brands. …
US holiday sales set to bounce back in 2019. According to eMarketer, the US holiday sales are forecasted to reach $1 trillion for the first time in years and US retail eCommerce spending will expand to $135.35 billion The Christmas shopping season is just three weeks away. It’s one of the top holiday spending events …
There is a growing global trend to consider pets as part of the family. In fact, millions of people around the world love their pets, enjoying their companionship, going for walks, playing and even talking to them. And there is evidence suggesting that attachment to pets is good for human health and even helps build …
Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …
Marketers are turning to brands’ ambassadors, influencers, and just simply motivated customers to help them meet their marketing goals like building brand awareness, acquiring new customers and keeping those retention numbers at a healthy level. Building brand advocacy requires a fine balance of incentive and engagement, even happy customers don’t always share their opinions unless …
Delivering a great customer experience is hugely important for any business. The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns, great customer experiences don’t happen by accident, they require a vision and a plan to get there, a great customer …
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