A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as cash on delivery to take the consumers a step further to receive their quality service at their doorsteps. Online purchase empowers the customer to easily make price comparisons and browse through an endless product category right on their computer screen.

Take a glance at the main factors that motivate digital buyers to purchase from a certain online retailer, 2019:

• Online purchasing with free delivery is ranked as the main factor that drives online shoppers to select a certain channel with a rate of 57%.
• Online purchasing with fast delivery is ranked as the second capability that drives channel selection by surveyed online shoppers with a rate of 47%.
• Online purchasing with an In-store pick-up come at next as a motivation factor for selecting a purchasing channel with a rate of 40%.
• Online purchasing for freshly prepared items also listed as a capability for selecting online purchasing channel by surveyed online shoppers with a rate of 30%.

A Graph Shows The Main Drivers of Online Shopping Channel Selection, 2019.