Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. The study of consumer behavior focuses on how people, groups, or organizations choose, acquire, utilize, and discard products, services, concepts, or experiences to fulfill their needs and desires. Businesses must comprehend customer behavior in order to create marketing plans that will appeal to their target audience.
Consumer buyer behavior has been defined as “a process, which through inputs and their use though process and actions lead to satisfaction of needs and want” (Enis, 1974, p.228).
In addition to personal characteristics like age, gender, wealth, and lifestyle, psychological aspects like motivation, perception, learning, and attitudes, and social factors like culture, family, and social class also have an impact on consumer behaviour. These elements can have an impact on the consumer’s decision-making process, from determining the need for a good or service to weighing the options and making a choice.
Marketing strategies require more than just demographics and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required.
For any customer, the decision is a core motivational element that must be identified early in the creative process.
Let’s take a look way back in 2018 at the reasons that make online shoppers take the purchasing decision and check their purchasing behavior:
The COVID-19 pandemic has shifted the shopping experience exclusively online for many people. Also, recently, there has been a push for more sustainable and transparent practices in brands.
So, in this post, we will let you know more about the purchasing behavior of online shoppers.
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According to the purchasing behavior statistics, here’s how consumers discover brands:
Consumer behavior changes over the years and every generation has its own way to discover new things, also, there are many different reasons why consumers can leave eCommerce markets without purchasing…Well, everything changes over time and you have to keep your eye open to these changes to avoid them and scale your business.
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