Omni-shoppers are the consumers who use technology for the full range of shopping experiences online from a desktop or mobile device, by telephone or in bricks and mortar store.
These shoppers are more demanding, social, connected, and convenience-oriented than ever before, Omni shoppers today benefit from retailers’ multi-approach to sales via back-end technology.
It is not a typical retailing category, financial services lead the way when Omni shoppers identified the sectors they were most likely to access online.
Take a glance at the most popular Omni-shoppers online shopping categories:
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