Digital Marketing Statistics & Metrics

Financial Services Are Ranked as The Most Popular Online Shopping Category For Omni Shoppers With a Rate of 29%, 2017 | MasterCard

E-Commerce & Retail | Global

Omni-shoppers are the consumers who use technology for the full range of shopping experiences online from a desktop or mobile device, by telephone or in bricks and mortar store.
These shoppers are more demanding, social, connected, and convenience-oriented than ever before, Omni shoppers today benefit from retailers’ multi-approach to sales via back-end technology.
It is not a typical retailing category, financial services lead the way when Omni shoppers identified the sectors they were most likely to access online.

Take a glance at the most popular Omni-shoppers online shopping categories:

  • Financial services are ranked as the most popular online shopping category for Omni shoppers with a rate of 29%.
  • Toys & games ranked as the second popular online category for Omni shoppers with a rate of 24%.
  • Consumer electronics comes next with a rate of 23%.
The Most Popular Online Shopping Categories Worldwide.

A Graph Show The Most Popular Omni-shoppers Online Shopping Categories, 2017.

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Financial Services

Mastercard (NYSE: MA), is a technology company in the global payments industry.  Mastercard's global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  The company products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.

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