Marketing automation is a software platform that helps business in the automation process of their marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Marketers can use its purpose-built tools to drive pipeline by sourcing the hottest leads and creating customized campaigns that expertly target your ideal buyer, and move them through the sales cycle to maximize the ROI of marketing programs.
With a marketing automation platform, sales and marketing teams can work together to create a seamless experience for buyers.

Take a glance at the marketing automation most important benefits:

• Saving time is ranked as the most important benefit of marketing automation by surveyed marketers with a rate of 30%.
• Lead generation ranked as the second most important marketing automation benefit with a rate of 22%.
• Increasing the revenue comes at next as an important marketing automation benefit with a rate of 17%.

A Graph Shows The Marketing Automation Benefits, 2018.