Digital Marketing Statistics & Metrics

Price Is the Most Effective on Decisions of 46.1% of US Shoppers to Shop for Holiday Gifts, 2017 | CPC Strategy

E-Commerce & Retail | USA

During holiday seasons, gifts are essential as it gives a true spirit to the holiday. There are some key factors that affect the decisions of shoppers in the US to shop for the holiday gifts from a particular brand or retailer. The overall price – including shipping costs – ranked the top of all these factors with a rate of 46.1%, followed by the quality of brand with 16.2% and product selection with only 13%.

It worth to be mentioned that, shipping has mentioned again, as 8% of shoppers voted for the fast of shipping to be one of their most important reason to buy holiday gifts from a particular retailer. So, free and fast shipping isn’t just optional, it’s now the baseline for retailers.

Key Factors Affect on US Shoppers' Decisions to Shop for Holiday Gifts, 2017

A Graph Shows the Key Reasons for Shoppers in Us to Buy Holiday Gifts From a Particular Retailer in 2017

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.

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