Social media is influencing its users’ shopping decisions in an increasing way every day, it’s clear that the US social media shoppers are driven by daily deals, shopping promotions & retail coupons.
55% of US online shoppers – who have purchased products on social media- find daily deals important, while 38% of them were seeking out promotions.
Besides, 43% of the US Facebook users follow the retailers to receive promotions for holiday shopping and 42% have searched for retail coupons.
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