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Measuring ROI Was The Challenge Number 1 For Social Marketers In 2016

Digital Marketing Statistics & Metrics

Measuring ROI Was the Challenge Number 1 for Social Marketers in 2016 | Simply Measured

Digital Marketing | Global

When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them.

An important thing to be noticed that there is a gap between the challenge of measuring ROI and other challenges, as 61% of marketers responses said that measuring ROI is one of the big challenges that face them.

Measuring ROI was the Number One Challenge for Social Marketers in 2016 Simply Measured

A Graph Shows The Biggest Challenges For Social Marketers, 2016.

Sprout Social

Sprout Social is one of the most popular tools and software in the Digital Marketing & Social Media industry.With a user-friendly interface, Sprout Social provides tools for scheduling posts, analyzing performance, engaging with audiences, and monitoring social conversations across multiple platforms.Sprout Social’s social media management software and solutions are a great way that enables all Marketers, Advertisers, Retailers, and Businesses to find, form, and deepen real connections with the people who love their brand.

The Benefits of Using Sprout Social:

  1. Highest average rating.
  2. In satisfaction, support, usability, and retention (per industry analysts and real user reviews).
  3. Award-winning service.
  4. Personalized, quick, and reliable customer support.
  5. Fastest time-to-value.
  6. Get up and running in days, not weeks.
  7. Discover the most robust and cohesive social media business solution, built to scale.
  8. Sprout Social also integrates with the social platforms and networks that matter to your business.
  9. Fast-track your social success and deliver results that matter.
  10. You can Try Sprout for free for 30 days.
  11. Deliver and measure valuable content.

The Top Features of Sprout Social:

  • Analytics:
  1. Performance Reporting Suite
  2. Social Listening & Insights
  3. Advanced Analytics & Listening
  • Engagement:
  1. Assign & manage tasks
  2. Seamless social support
  • Publishing:
  1. Automated Scheduling
  2. Optimal Send Times
  3. Organic Post Targeting
  4. Access Across Devices
  • Listening:
  1. Twitter Listeners & Reports
  2. Real-time Brand Monitoring
  3. Advanced Social Listening
  • Collaboration:
  1. Manage the Inbox as a Team
  2. Never Get Your Wires Crossed
  3. Turn Any Message Into a Task
  4. Follow the Audit Trail
  • Automation:
  1. Bot Builder
  2. Automated scheduling
  3. Advanced Twitter automation

Pricing:

  • Standard: $249 per user per month.
  • Professional: $399 per user per month.
  • Advanced: $499 per user per month.

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