Measuring ROI Was the Challenge Number 1 for Social Marketers in 2016 | Simply Measured
Digital Marketing | Global
When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them.
An important thing to be noticed that there is a gap between the challenge of measuring ROI and other challenges, as 61% of marketers responses said that measuring ROI is one of the big challenges that face them.
A Graph Shows The Biggest Challenges For Social Marketers, 2016.
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