The Most Used Technologies in Measuring Marketing ROI, 2019
Digital Marketing | Global
Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.
Take a glance at the most used technologies in measuring marketing ROI in 2019:
- Web analytics is ranked as the most used technology in measuring marketing success with a rate of 59%.
- Marketing\ad channel platform is ranked as the second most used technology at a rate of 55%.
- Data management platform (DMP) comes at next as a used technology in measuring marketing success at a rate of 54%.
A Graph Shows The Most Used Technologies in Measuring Marketing ROI, 2019.
Salesforce
Founded in 1999, Salesforce is the leading customer relationship management (CRM) platform. Its cloud-based, CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage. Salesforce constantly monitor everything from sales leads to support tickets, and from channel marketing to website analytics.
