Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

Take a glance at the most used technologies in measuring marketing ROI in 2019:

• Web analytics is ranked as the most used technology in measuring marketing success with a rate of 59%.
• Marketing\ad channel platform is ranked as the second most used technology at a rate of 55%.
• Data management platform (DMP) comes at next as a used technology in measuring marketing success at a rate of 54%.

A Graph Shows The Most Used Technologies in Measuring Marketing ROI, 2019.