Digital and content marketing have taken manufacturing companies to another level, content is a powerful tool of attracting manufacturing leads then converting them into customers. Without tracking the right metrics and testing a variety of channels, manufacturing marketers may be leaving leads on the table. Usage of content marketing technologies can support manufacturing marketers in achieving their objectives and many more benefits

Take a glance at the content marketing technologies usage benefits from manufacturing marketer’s point of view 2019:

• Better insights into how content is performing are ranked as the main benefit of using content marketing technologies by manufacturing marketers with a rate of 67%.
• Better insights of audience behavior are ranked as the second benefit of using content marketing technologies at a rate of 55%.
• Easier content repurposing comes as a benefit of using content marketing technologies by surveyed manufacturing marketers with a rate of 43%.
• Enhancing customer experience also listed as a benefit of using content marketing technologies at a rate of 40%.

A Graph Shows The Benefits of Using Content Marketing Technologies by Manufacturing Marketers, 2019.