Technology is a critical component of modern marketing because it enables marketers to establish a system of record. Sales, operations, HR, and other key teams have systems of record. Without it, marketers don’t have the tools necessary to design, implement, track, and report on effective marketing efforts. Retailers and consumer brands across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task-specific, designed to operate within a single functional silo such as email campaign management. But marketers know the value and significance of aligning marketing automation, social relationship management, content marketing, sales force automation (SFA), and customer relationship management (CRM) platforms.

Take a glance at the most effective types of utilized marketing technologies in 2019:

• Marketing automation/email/CRM is ranked as the most effective utilized marketing technology by surveyed companies with a rate of 53%.
• Marketing data/dashboard/analytics comes at next as the second most effective type of utilized marketing technologies with a rate of 43%.
• Search & social media marketing also listed as an effective marketing technology type by surveyed companies with a rate of 36%.
• Content management system (CMS) come at next as an effective marketing technology type with a rate of 35%.

A Graph Shows The Most Effective Types Of Marketing Technologies, 2019.