Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the top marketing priorities with investments expected to nearly be doubled over the next years. Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.

Take a glance at the top UK organizations expected marketing priorities in 2019:

• Better use of data for more effective audience segmentation and targeting is ranked as the main marketing priority for surveyed marketers organizations at a rate of 55%.
• Improving customer intelligence/insights for a holistic customer view and the integration of marketing tools for greater efficiencies and better workflow are ranked as the second top priorities by surveyed marketers at a rate of 42%.
• Understanding the return on investment comes at next as a top priority for organizations by surveyed marketers at a rate of 39%.
• Building an integrated experience platform also listed as an organizations priority by surveyed marketers at a rate of 32%.

A Graph Shows The Top Marketing Priorities of The UK Organizations in 2019.