It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your performance & ROI on a continual basis.

Take a glance at the most important marketing & measurement technologies:

• Reach & frequency measurement is ranked as the most important marketing and measurement technology at a rate of 82%.
• Ad viewability is ranked as the second most important marketing & measurement technology at a rate of 73%.
• Data management platform comes at next with a rate of 63%.

A Graph Shows The Importance of Marketing & Measurement Technologies by Digital Marketers in The USA, 2018.