Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, develop and implement strategic marketing plans.

Take a glance at the most difficult tactics used in optimizing B2B marketing automation:

• Customer experience mapping is ranked as the most difficult tactic used to optimize marketing automation at a rate of 55%.
• Ai & predictive modeling is ranked as the second difficult tactic used in marketing automation optimization at a rate of 48%.
• Personalized/dynamic content comes at next as a hard marketing automation optimization tactic at a rate of 44%.

A Graph Shows The Most Difficult Tactics Used in Optimizing Marketing Automation, 2018.