Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, develop and implement strategic marketing plans.
Take a glance at the most difficult tactics used in optimizing B2B marketing automation:
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