The Inbound Marketing is Giving Organizations a Higher ROI Than The Outbound Marketing With a Rate of 53%, 2018 | HubSpot Research
Digital Marketing | Global
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding, while outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling, It is costly and the ROI is much lower than inbound marketing.
Take a glance at the marketing approach that gives organizations a higher ROI:
- 53% of surveyed marketers reported that that inbound marketing is giving their organizations a higher ROI than the outbound marketing.
- 18% mentioned that they don’t calculate the ROI.
- 16% indicated that outbound marketing is giving their organizations a higher ROI than inbound marketing.
A Graph Shows Which Marketing Approach That Gives Organizations Higher ROI, 2018.
HubSpot, Inc.
Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.
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