Marketing goals can also be quantitative translations that fit with your company’s financial objectives, stated in marketing terms. Every business has its own challenges and opportunities on social, and every social network is a unique and ever-evolving ecosystem. Here’s what is the primary goals for marketers on Instagram.

• 29% of surveyed marketers mentioned that they are using Instagram to increase their brand awareness.
• 24% reported that they are using this platform to tell their brand story in a visual way.
• 10% of marketers indicated that they are using Instagram to reach younger audience & increasing the community engagement.

A Graph Shows The Primary Goals For Marketers On Instagram,2018.