Content marketing is a powerful marketing tactic in the digital, fast moving, information-driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually.
Most customers are tuned in and connected to the digital world all day because they are able to access the internet using their computers, laptops and mobile phones. Consumption of content online is becoming a common habit among online users.

Take a glance at the most used technologies by B2C marketers in managing their content marketing efforts in 2019:

• Social media publishing / Analytics is ranked as the most used technology by B2C marketers in managing their content marketing efforts with a rate of 85%.
• Email marketing software is ranked as the second most used technology that assists in managing content marketing efforts with a rate of 77%.
• Analytics tools come at next as a used technology in managing content marketing efforts with a rate of 71%.
• Content Creation/optimization is listed as a used technology with a rate of by B2C marketers with a rate of 55%.

A Graph Shows The Technologies Used By B2C Marketers in Managing their Content Marketing Efforts, 2019.