As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product co-creators. Brands emails should be able to persuade subscribers to click-through and take some action. For this, brands need to have a strong and prominent calls-to-action in their emails.

Find out the options that consumers would choose if they can manage their received communications from brands, 2019:

• Reducing the frequency of emails from brands is the most chosen option by surveyed UK consumers if they have the opportunity to control received communications from brands with a rate of 36%.
• Only receive emails about specific products or services is ranked as the second option that surveyed UK consumers would choose if they can manage the received communications from brands with a rate of 31%.
• Personalizing the emails that consumers are receiving from brands also listed as an option that consumers would choose it if they have the opportunity to manage the received communications from brands with a rate of 25%.
• Receiving messages via different channels ranked as an option that consumers would use it if they can manage their received communications from brands with a rate of 11%.

A Graph Shows Options That Consumers Would Choose From If They Can Manage Communications Received From Brands, 2019.