The Internet has penetrated into daily life and has become an essential medium of communication both for individuals and for businesses. This has helped companies to communicate with their customers electronically and sell their products and services online. Many e-commerce surveys reflect that although companies are trying their best to satisfy their customers yet a large number of customers are reluctant to purchase online due to the digital shoppers’ concerns about their online purchasing journey.

Take a glance at the factors that digital buyers don’t like it in their online purchasing journey:

• The inability of trying products in advance is ranked as the least favorite factor of online purchasing journey by surveyed digital buyers at a rate of 27%.
• Paying shipping costs is ranked as the second factor that digital buyers don’t like it in their online purchasing journey at a rate of 18%.
• Waiting for receiving products comes at next as a factor that online consumers don’t like it in their online purchasing journey at a rate of 15%.
• Concerns about sites security also listed as the least favorite factor of online purchasing at a rate of 7%.

A Chart Shows The Least Favorite Things About Making Online Purchases, 2018.