Focusing on lead quality over the lead quantity (77%) and improving conversion rates/campaign results (75%) are at the top organization’s demand generation priorities during 2017.

Besides, improving the ability to measure and analyze marketing impact (67%) and increasing the lead generations (58%) are the following top organization’s demand generation priorities during 2017.

This survey was conducted from December 2016 through early January 2017, and the report is based on responses from the highest percentage of respondents (39%) were midmarket from organizations in the $100 million range. The respondents represent a range of different industries; the largest sector is software/technology (53%), followed by business services /consulting (19%).