Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since landing pages are focused on conversions, improving their performance can lead to significant improvements in business results.

Take a glance at the effective tactics for optimizing landing pages to improve conversions:

• On-page optimization is ranked as the most effective tactic for improving landing pages conversions at a rate of 50%.
• Keyword research is ranked as the second important tactic with a rate of 43%.
• Lead capture forms come at next as an important tactic that improves landing pages tactics at a rate of 40%.

A Graph Shows The Most Effective Tactics For Optimizing Landing Pages Traffic, 2017.