An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions and grow as the business solicits contact information from website visitors. In fact, consumers are most likely to sign up for email lists from retail sites or deal aggregators. Aside from deals and promotions, consumers want to receive emails from brands regarding their account activity, such as shipment updates and account alerts.

Take a glance at the most marketing email lists that online consumers are signed up for:

• 27% of surveyed online consumers mentioned that they are signed up for retail/consumer products email lists.
• 23% of online users reported that they sign up for email lists of the dealy deals and promotions.
• Subscription services such as Netflix & Brichbox comes at next with a rate of 19%.

A Graph Shows The Kinds of Marketing E-mail Lists That Online Consumers Are Signed Up For.