Website\SEO is The Most Selected Area of Investment by Australian B2B Marketers in 2019 With a Rate of 49%
Digital Marketing | Australia
One of the difficulties in providing a general digital marketing budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately according to their priorities.
Take a glance at the top three areas of investment by Australian B2B marketers during 2019:
- Website\SEO is ranked as the most selected area of investment during 2019 by B2B marketers at a rate of 49%.
- Content development is ranked as the second most selected area of investment in 2019 by Australian B2B marketers at a rate of 40%.
- Marketing automation comes at next as an investment area by B2B marketers with a rate of 34%.
- Digital media advertising also listed as a top investment area during 2019 by B2B marketers with a rate of 32%.
A Graph Shows The Top Three Areas of Investment by Australian B2B marketers in 2019.
Green Hat
Green Hat is Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. They help their clients in three main ways. Firstly, optimizing Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics.
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