A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Applications can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf. Businesses are using mobiles apps to improve their work functionalities. The aim of a mobile app is to seamlessly connect and interact with customers, making it an effective tool for the modern business. It is the most affordable and effective way to reach out to customers these days.

Take a glance at the most important benefits of investing in a mobile application:

• Increase in conversion rate is the most important benefit of investing in a mobile app with a rate of 62%.
• Better customer engagement is ranked as the second important benefit of investing in a mobile app at a rate of 56%.
• Increase in customer retention comes at next as an important benefit of mobile applications at a rate of 52%.

A Graph Shows The Most Important benefits of Investing in a Mobile Application, 2017.