Digital Marketing Statistics & Metrics

Marketing Automation Technology is Ranked as The Main Marketing Technology That B2B Marketers Are Planning to Invest in for 2019 With a Rate of 45% | ChiefMarketer

Digital Marketing | Global

Marketing technologies are making a huge impact on digital marketing performance, the marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives.

Take a glance at the marketing technologies that B2B marketers are planning to invest in for 2019:

  • Marketing automation technology is ranked as the most marketing technology that B2B marketers are planning to invest in for 2019 with a rate of 45%.
  • Video creation is ranked as the second marketing technology that B2B marketers are going to invest more in it with a rate of 43%.
  • Email marketing technology comes at next as a marketing technology that B2B marketer will invest in it for 2019 with a rate of 40%.
The Types Marketing Technologies That B2B Marketers Are Planning To Invest In For 2019.

A Graph Shows The Types Marketing Technologies That B2B Marketers Are Planning To Invest In For 2019.

Chief Marketer

Global online content portal Chief Marketer arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques. Today’s marketers require not only creative ideas, but the tools and methods to integrate cross channels & measure results quickly. Chief Marketer expresses the new imperatives in marketing to connect multiple disciplines in the service of selling, sustaining and growing important brands.
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