The growth of influencer marketing popularity, coupled with effective measurement strategies, has resulted in a global increase in influencer spending. There are two things marketers must consider in their payment models when working with influencers what marketers are paying for and how does this impact the relationship with the influencer? Influencer payment preferences will no doubt be a factor in choosing how they work with brands. As the industry of influencer marketing grows, marketers are able to be more particular about working with open-minded, eager-to-learn influencers. This can contribute to the fact that marketers feel influencers are open to best practice suggestions. Marketers who are able to identify effective payment models based on campaign expectations can yield a better return on investment for their goals and a stronger relationship with the influencer.

Explore the payment models used by marketers to pay their influencers, 2019:

• Position-based payment models are the most used method by surveyed marketers to pay their influencers with a rate of 35%.
• First click payment method is ranked as the second most used payment method by surveyed marketers to pay their influencers with a rate of 31%.
• Time decay comes at next as a used payment method by surveyed marketers to pay for their influencers with a rate of 27%.
• Equal credit to all touch points also listed as a payment method used by surveyed marketers to pay for their influencers with a rate of 26%.
• The last click is the last popular payment method by surveyed marketers to pay for their influencers with a rate of 25%.

A Graph Shows The Payment Models For Influencers, 2019.