Electronics is Ranked as The Biggest Retail Market by Value in India With a Rate of 48%, 2018 | KPMG
E-Commerce & Retail | India
The online retail market in India has grown by leaps and bounds from its nascent state in the mid-2000s to its current market. Strong government initiatives coupled with reducing prices of smartphones and data plans by telecom service providers have led to an increase in adoption of internet amongst new users. Consumer behavior has also evolved wherein e-commerce initially was more of a heavily discounted marketplace.
Take a glance at the e-commerce retail market by value in India 2018:
- Electronics is ranked as the biggest retail market by value in India with a rate of 48%.
- Apparel is ranked as the second biggest retail market by value with a rate of 29%.
- Home & furnishing comes at next with a rate of 9%.
A Chart Shows The E-Commerce Retail Market by Value in India, 2018.
KPMG
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