Content marketing and the creation of content-driven experiences has proven to be an extraordinarily powerful new way for marketers to create value for the business. The idea of a brand approaching customer engagement by providing education, delight, and general usefulness offers a new model for enriching our interactions with customers at every stage of the buying journey. Developing content that audiences want to engage with is one of the most important marketing tactics, deployment of content marketing depends on who is creating the content writers, film-makers, infographic makers, audio specialists, photographers and so forth are making content, usually for distribution across the publisher’s media platforms.

Take a glance at the tactics used by businesses in India for deploying their content marketing 2019:

• Blogs & Newsletters are ranked as the most used tactic of deploying content marketing by Indian B2B marketers with a rate of 75%, while social media is ranked as the most used way of deploying content marketing by surveyed B2C marketers at a rate of 66%.
• Testimonials, case studies & social media are ranked as the second most used tactics by B2B marketers for deploying their content marketing with a rate of 69%, while social media is ranked as the second most used way of deploying content with a rate of 66% by surveyed B2C marketers.
• Social media is the most used tactic of deploying content marketing by surveyed B2B & B2C marketers with a rate of 74%.

A Graph Shows How Businesses Are Deploying Their Content Marketing in India, 2019.