Inbound marketing becomes an essential part of marketing strategies across the globe. Inbound marketing is a unique and highly effective marketing method that leverages personalized content and focuses on attracting the target audience to companies and converting them into loyal customers. The innovative nature of inbound marketing aligns the content that companies produce with the ideal customers’ interests, and enables the customers to be more empowered during the buying process.

Take a glance at the top inbound marketing priorities for companies in 2018:

• Growing SEO/organic presence is ranked as the top inbound marketing priority of companies with a rate of 61%.
• Blog content creation is ranked as the second top inbound marketing priority at a rate of 55%.
• Marketing automation comes at next as an inbound marketing priority at a rate of 50%.

A Graph Shows The Top Companies Inbound Marketing Priorities, 2018.