Companies were utilizing a customized message based on the profile data and other attributes on customers collected from third-party list providers. But the rapid growth of social and newer digital channels has created an opportunity to collect even more pertinent customer data, thereby helping companies provide personalized outreach. Companies are paying more attention to customer profiles and interactions as they begin to chart out ideal buyer personas for future engagement. This allows marketing teams to send out the right message at the right time to the right person, which leads to better and higher conversions.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019