Digital Marketing Statistics & Metrics

Getting Many Emails From Marketers Is the Most Annoying Thing for EMEA White-Collars, 2017 | Adobe

Digital Marketing | EMEA Region

63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information.

In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the brand ranked the top with a rate of 47%. This is followed by the poor writing of the email with 32%.

22% also hate emails that urging them to buy a product or service they’ve already purchased and 20% hate marketers who are using wrong data about their clients.

Getting Many Emails From Marketers Is the Most Annoying Thing for EMEA White-Collars, 2017 | Adobe

Graph Shows the Most Annoying Things When Receiving an Email Offer From a Marketer in EMEA Region in 2017.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.
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