Generation Z is a challenge since it appears that they behave differently from earlier generations, they spend globally an average of 2 hours 43 minutes a day on social media.
Facebook is ranked as the first platform that generation-z use it several times a day with a rate of 55%, while Snapchat & Instagram are ranked as the second platforms that generation-z visits several times a day with a rate of 52%. Then comes at next Twitter with a rate of 23%.
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