Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each offering, marketers are expected to consistently deliver targeted and ROI-generating marketing programs.
Take a glance at the top channels that produce leads with the highest ROI in 2019:
- Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.
- Search is ranked as the second top channel that generates the highest ROI leads with a rate of 46%.
- Live events come at next as top channel the produces leads with the highest ROI with a rate of 42%.
For more information, kindly check the “B2B Marketing Outlook, 2019 | Chief Marketer“ full report.