The Most Trusted Sources of General News & Information, 2019
Consumer Behavior | Global
Trust has long been considered as an important factor that influences people’s relationship with the channels of news and general information. However, the increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news and information, may have changed this relationship. Internet users make decisions based on assessments of the reliability, credibility, and trustworthiness of the sources of their information and news.
Take a glance at the most trusted channels of general news and information by the online population, 2019:
- Traditional media and search engines are ranked as the most trusted channels by surveyed internet users for general news and information with a rate of 65%.
- Online-only media is ranked as the second most trusted source of general news and information by surveyed online population with a rate of 55%.
- Owned media comes at next as a trusted source of general news and information by surveyed internet users with a rate of 49%.
- Social media is ranked as the least trusted channel of general news and information by surveyed internet users with a rate of 43%.
A Graph Shows The Percentage of Trust in General News and Information Channels, 2019.
Edelman Digital
Since 1952, Edelman has profoundly shaped the ways that brands and companies communicate. In the early years, Edelman defined modern public relations. Today, with more than 65 offices and 6,000 employees partnering with 2,000 of the world’s leading clients, Edelman is redefining public relations as communications marketing.
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