The consumer nature is dynamic and that affects the future of retail, which is now about much more than just online shopping. On another side, technology such as connected home devices, virtual & augmented reality, streaming T.V services, voice ordering and drones have made digital shopping easier and more integrated into everyday life.

46% of US Shoppers who surveyed prefer to shop online instead of in-store, including mobile and voice commerce. Free shipping is still the top incentives for consumers to purchase more online with a rate of 80%, followed by fast shipping – two-hour shipping & same-day shipping – with a rate of 57%.

Graph Shows What Makes Shoppers in the US Shop Online