Content marketing is the main part of any business that pushes all the forms of their inbound techniques such as email, social, paid and organic search. Having a clear and defined content marketing strategies will not only support marketers to create content but to audit and set objectives that improve their content distribution and provides help in evaluating and measuring ROMI.
Take a glance at the types of technologies used by enterprise marketers in managing their content marketing efforts:
- Social media publishing analytics is the most used technologies by surveyed enterprise marketers that assist them in managing their content marketing efforts at a rate of 83%.
- Email marketing software is ranked as the second most used technology that assists enterprise marketers in managing their content marketing efforts at a rate of 81%.
- Analytics tools come at next as a used technology by enterprise marketers in order to assist in managing their content marketing efforts at a rate of 66%.
- Content management systems also listed a technology that assists enterprise marketers in managing their content marketing efforts at a rate of 56%.
A Graph Shows The Types of Technologies That Enterprise Marketers Are Using to Manage Their Content Marketing Efforts, 2019.